Here's the revised "Who We Are" and "Why Choose Us" section, along with a summary of "Our Services," incorporating "Viraam" as the agency name and updated experience:

 

Who We Are:

 

Our journey began at an E-commerce consultancy, with over 7 years of combined experience, and an additional 2 years running an e-commerce consulting agency. We bring a wealth of knowledge and expertise to the table.

2 years ago, we founded Viraam Consulting. Our agency leverages a data-centric approach to optimize e-commerce operations and advertising. We specialize in understanding and navigating major platforms like Amazon, Flipkart, and Myntra, ensuring that our clients’ brands achieve their full potential online.

We have a deep understanding of Amazon, Flipkart, and Myntra Ads, alongside core e-commerce operations. Our work with numerous brands across various categories has given us the insight to drive growth through precise and informed strategies.

 

Why Choose Us:

 

Proven Expertise: With over a decade of experience handling brands, our team consists of ex-Flipkart, Amazon, and Myntra experts who are passionate about helping businesses succeed.

Comprehensive Knowledge: We specialize in ads, platform operations, business growth, and more, providing a holistic approach to optimizing your e-commerce presence.

Category-Wide Expertise: Our extensive experience spans across various categories, ensuring tailored strategies that meet your specific industry needs.

Data-Driven Approach: Our passion for e-commerce drives us to deliver exceptional results by leveraging a data-driven methodology to optimize e-commerce operations and advertising, ensuring precise and informed strategies that drive growth.

Passionate Team: We take ownership of our work, dedicating ourselves to making your brand grow and thrive in the competitive e-commerce landscape.

 

Why Choose Viraam Consulting:

 

With our comprehensive suite of e-commerce consulting services, tailored specifically for brands looking to establish and scale their presence on online marketplaces, we empower you to navigate the e-commerce landscape with confidence. From onboarding to marketplaces to strategic planning and execution, we’re your trusted partner every step of the way. Let us help you unlock your brand’s full potential in the digital realm.

 

What We Solve:

 

As an e-commerce agency, our impact on clients is transformative and measurable. We specialize in enhancing online visibility, optimizing conversion rates, and improving the overall customer experience. By leveraging our expertise in marketplace management, advertising, and data analytics, we significantly boost our clients’ sales and market presence. Our strategic growth initiatives are tailored to each client’s unique needs, ensuring sustainable business expansion and market leadership. With a focus on delivering measurable ROI through transparent reporting and analytics, we empower brands to achieve their e-commerce goals effectively and efficiently.

 

Our Services:

 

 

Marketplace Operations:

 

• Marketplace Onboarding and Account Setup: Seamlessly onboard and configure your accounts for maximum efficiency, reach, and optimal visibility.

• Content Creation: Craft captivating product titles, key highlights, detailed descriptions, and optimize search keywords for enhanced discoverability.

• Catalog Management: Produce visually stunning infographic and lifestyle images, expertly edit product images to meet marketplace standards, efficiently create and manage product listings, and develop A+ content.

• Finances: Ensure accuracy in financial transactions with meticulous reconciliation services, expertly manage and optimize marketplace rate cards, and efficiently handle logistics, storage, and customer return fees.

• Promotion: Facilitate participation in Deals of the Day (DOTD), offers, and lightning deals; craft enticing coupons and leverage promotional events; and utilize Supercoin, rebate, and incentive programs to boost sales.

• Inventory Management: Ensure smooth order processing, swiftly resolve order picking issues, expertly manage fake customer returns, dynamically manage and update pricing and inventory changes, seamlessly navigate Flipkart and Amazon fulfillment onboarding and consignment management, and handle APOB processes, consignment QC issues, and fulfillments with expertise.

 

Marketplace Performance Marketing:

 

• Creative Strategy Development: Deeply understand your brand’s strengths, business objectives, and target customer demographics; analyze competitor strategies; generate innovative ad concepts; integrate current market trends; tailor ad ideas to platform requirements; and collaborate with clients for alignment.

• Campaign Planning and Management: Define clear goals and KPIs, allocate resources strategically, select advertising channels tailored to e-commerce platforms, create detailed timelines, and develop comprehensive creative briefs.

• Campaign Creation and Design: Specialize in creating ads that adhere to Amazon’s A+ Content, Sponsored Products, Sponsored Brands, and Flipkart’s Carousel Ads; optimize keywords using Helium 10; design high-quality product images, videos, and infographics; develop compelling promotions; and ensure ad compliance.

• Performance Enhancement: Closely monitor key metrics (CTR, conversion rates, ROAS), conduct A/B tests on ad elements, iteratively refine ad copy and content, optimize bidding strategies, and make data-driven adjustments to targeting parameters, ad schedules, and budget allocations.

• Analytics and Insights: Analyze crucial metrics (impressions, clicks, conversion rates, ROAS) specific to Amazon’s Sponsored Products, Sponsored Brands, and Flipkart’s Carousel Ads; utilize demographic and behavioral data; employ platform-specific attribution models; compare ad performance against competitors; and deliver customized reports with actionable insights.

• Campaign Monitoring: Track key performance indicators (KPIs) specific to each platform’s ad types, conduct in-depth analysis of campaign performance, implement attribution models, monitor competitor ad strategies, generate customized reports, and continuously optimize bidding strategies, ad placements, targeting parameters, and budget allocations.

 

Business Strategy and Growth:

 

• Marketplace Strategy Development: Analyze the competitive landscape on Amazon, Flipkart, Myntra, and other platforms; identify niche markets and opportunities for growth using Helium10; and develop customized strategies for each marketplace.

• Brand Positioning and Differentiation: Conduct market research, craft a compelling brand story and unique selling propositions (USPs), and implement strategies to differentiate the brand from competitors on each platform.

• Product Assortment Optimization: Evaluate the current product assortment, identify gaps or opportunities, recommend new product lines or variations, and implement strategies to optimize product listings for better visibility and sales performance.

• Pricing and Promotion Strategies: Analyze pricing trends and competitive pricing strategies; develop dynamic pricing models and promotional campaigns; and implement promotional strategies such as discounts, coupons, and bundle offers.

• Operational Efficiency and Scalability: Evaluate current operational processes, recommend improvements for efficiency, implement tools and technologies to streamline inventory management, order fulfillment, and customer service, and develop a roadmap for scalability.

 

We’ve Got You Covered Across All Categories!

 

At Viraam Consulting, our expertise spans every corner of the e-commerce landscape. Whether you’re in fashion, electronics, beauty, home goods, or any other category, we have the insights and strategies to elevate your brand. Our tailored approach ensures that your unique challenges are met with customized solutions, driving growth and enhancing your market presence. With a deep understanding of category-specific trends and consumer behavior, we empower your business to succeed in a competitive environment. Let Viraam Consulting be your partner in achieving category-wide success.